PPC Campaign Plan

Rashid Al Anezi Lawyer

Lead Generation Strategy for Bahrain Market

Google Ads • Search Advertising • 2026

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Business Overview

Category Details
Company NameRashid Alanezi Law Firm
Websitelawyerrashidalanezi.com
IndustryLegal Services
ObjectiveLead Generation
Target MarketsManama • Riffa • Muharraq • Isa Town • Hamad Town
Budget$300 USD/Month
PlatformGoogle Search Ads (100%)
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Commonly Used Keywords

Keyword Category Searches Competition
law firm bahrainGeneral320Med
lawyer bahrainGeneral260Med
best lawyer in bahrainGeneral260Low
legal services bahrainGeneral170Low
lawyer in bahrainGeneral50Med
bahraini lawyerGeneral50Med
family law bahrainFamily30Med
family lawyer bahrainFamily30Med
law firm in bahrainGeneral30Med
labour lawyerLabor10Med
commercial lawyerLabor30Low
family lawyerFamily30Low
corporate lawyerGeneral20Low
criminal lawyerGeneral20Low
lawyers near meGeneral10Med
attorney for willsGeneral10High
attorneys near meGeneral10Med
business lawyer near meGeneral10High
criminal defense attorneyGeneral10Med
criminal lawyers near meGeneral10Med
custody attorney near meFamily10Med
family attorney near meFamily10Med
family court lawyers near meFamily10Med
family law attorney near meFamily10Med
family lawyers near meFamily10Med
high court lawyerGeneral10Med
immigration lawyerGeneral10Med
inheritance lawyerGeneral10High
labour lawyerLabor10Med
lawyer and legal consultantGeneral10Med
lawyers for willsGeneral10High
legal consultant near meGeneral10High
military lawyersGeneral10High
property lawyerGeneral10High
real estate lawyerGeneral10Med
lawyer near meGeneral10High
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Competitor Keyword Rankings

Keyword Rashid Alanezi Al-Ansari Hassan Radhi Al Doseri
lawyer in Bahrain50+151020
divorce lawyer Bahrain50+251835
labour lawyer Bahrain50+201528
law firm in Bahrain50+12817
family lawyer Bahrain50+302240

✓ Advantage: No competitors using paid search - first-mover opportunity!

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Audience Targeting Strategy

Age Groups

  • 25-34 | 35-54 | 55-64

In-Market Audiences

  • Legal Services (individuals actively researching various legal services) Business & Industrial Services (small business owners or entrepreneurs needing corporate/commercial legal advice)
  • Real Estate (people involved in property transactions, potentially requiring legal counsel) Financial Services (individuals seeking financial advice, often with underlying legal implications)

Affinity Audiences

  • Business Professionals (interested in business news and finance) Avid Investors (for higher-income individuals potentially needing complex legal advice)
  • Family-Focused Shoppers (for individuals concerned with family welfare and related services, particularly for family law)
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Campaign Strategy

Platform Strategy

Google Search 100%

High-intent users. Zero paid competition. Every dollar targets qualified prospects.

Budget Allocation

$300

Monthly

Manama, Riffa, Muharraq, Isa Town, Hamad Town

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Ad Type Recommendations

Call-Only Ads

✓ Direct phone contact from search

Ideal for high-urgency legal queries requiring immediate assistance.

Responsive Search Ads (RSAs)

✓ Auto-optimized combinations

Google tests headlines/descriptions for maximum relevance and CTR.

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Estimated Performance Metrics

Metric Low High Avg Notes
Impressions3K6K4.5KHigh-intent queries
Clicks120200160CTR: 2-3.5%
Leads396Conversion: 2-4%
CPC$1.50$2.50$2.00Bid data
CPL$100$35$50Per $300
CTR2%3.5%2.75%Avg: 2-3%
Conv. Rate2%4%3.5%Click→Lead
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Ready to Launch

Your Professional PPC Campaign

Rashid Al Anezi Lawyer
www.lawyerrashidalanezi.com

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